There are plenty of Made-in-Vietnam products that have high-quality and highly-appreciated by international professionals. However, they become bankrupted, oblivious or make Vietnamese feel doubtful and cautious due to ‘Made-in-Vietnam’ tag.

In 2013, Vietnam and all over the world witnessed a phenomenon of mobile game – ‘Flappy Bird’ created by Nguyễn Hà Đông – a Vietnamese programmer. Although the game earned huge success among gamers, it received a lot of criticism like ‘the game is too simple’, ‘their success is just a luck’, ‘too similar to Mario of Nitendo (Japan), and got in trouble with tax regulations. In the end, the game’s owner chose to take it off mobile applications.

Another example is the Bphone smartphone of Bkav recently launched on 2nd June 2015. The smartphone is equipped with advanced configuration like Chip Snapdragon 801, 3GB Ram, Full HD screen, 13Mp camera with saphire glass and many other benefits. Bphone’s technology can beat even smartphones from Apple, Samsung or LG. However, until now, how many connoisseurs in technology, especially Vietnamese have been willing to spend a similar amount of money to buy Bphone instead of Apple and Samsung?

Bphone Bkav – a Made-in-Vietnam smartphone known as ‘Worldwide first-rate masterpiece’ 

Why most of Viet-products get the ‘unfair treatment’?

It is hard to deny that each of ‘Made-in-Vietnam’ products has its own specialty. For example, despite being taken off all platforms, Flappy Bird definitely had that X factor which caused a sensation in gaming market when looking at its’ technology aspect.

Also, Bphone which was heavily advertised by Bkav as ‘the most beautiful smartphone in the world’ and ‘worldwide first-rate masterpiece’ was considered inappropriated and doubtful by Vietnamese; however, its technology did live up to expectation. Then, what is the reason that Flappy Bird, Bphone or any other Viet-products get the ‘unfair treatment’ and earn little trust from Vietnamese?

Vietnamese tend to prefer foreign products, jealous with each other, have the same behaviours with the crowd, and these factors are the obstacles for ‘Viet-tech products’ on the way to win the trust from Vietnam’s consumers. Beside, the lack of effective solutions from government or related departments significantly results in the success of ‘Made-in-Vietnam’ products on the market.

What is the strategic direction for ‘Made-in-Vietnam’ products?

Regarding Viet-tech products, recently on industry forums, trade shows or media platforms, a ‘Made-in-Vietnam’ Laser marking device got introduced by a Vietnamese laser company. The device has a lot of benefits in processing, producing for many industries such as automation, mechanic, model and jewelry.

On the other hand, products which have high localization level can easily adapt to the local demand. This along with affordable prices are huge advantages to compete with foreign machines.

A representative of this company said that ‘The machine was created in 2012 and received the quality qualification from Quality Assurance and Testing center QUATEST. In the past 4 years, the product has earned positive feedback from big enterprises like Kềm nghĩa, Sumitomo, Mercedez-Ben, Fischer when being used in production chain.

Laser marker – Another Made-in-Vietnam product launched in 2012

This is a good sign for Vietnam’s economy which is in need of brave people who ‘dare to think, dare to work’. If every Vietnameses have a broader and more positive mind for the products Vietnameses make, we can still be proud of ourselves instead of making criticism despite the setbacks or failure of those products. In addition, related deparments should offer effective solutions for inventions from Vietnamese individuals and enterprises, so that ‘Made-in-Vietnam’ products head to a right direction and earn more love from Viet-consumers.

Source: http://cafebiz


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